创新是一个民族进步的灵魂，是一个国家兴旺发达的不竭动力。6月30日上午，西交利物浦大学Roberto Donà教授应邀莅临国科大“MBA创新创业与企业实务训练营”（集中&脱产班），围绕Innovation Strategy（创新战略）进行展开，为同学们带来了一场精彩的创新创业头脑风暴，讲座由创新创业学院教育与国际合作中心主任李熙宁老师主持。

李熙宁主任主持讲座

首先，Roberto Donà教授对创新和创新战略的重要性进行了深入论述。战略研究的是企业的明天，是以未来为主导，与环境相联系，以现实为基础，对企业发展的策划和规划。创新是一个过程，可以说企业的发展过程是不断创新的过程。创新又是一种较量，要围绕着种种不利于企业成长的环境进行创新。创新也是一种挑战，推动企业不断成长壮大。同时还教授联系《战略管理》课程所学到的各类工具，帮助同学们更好的理解创新对于企业的重大意义。

其次，Roberto Donà教授通过共享单车、快递柜等同学们颇为熟悉的创新产品的展示引出多个创新商业模型。许多战略创新者首先找出的竞争对手忽视的一个细分市场，然后再根据这个市场顾客的需要，设计产品及其传递体系。由于战略创新者聚焦于一个小型、适当的细分市场，几乎不会与竞争对手争夺顾客，最终会发展为大众市场的小型细分市场。在这一过程中，教授不断启发深入，通过分小组提案引发了同学们的激烈讨论。

Roberto Donà教授讲座

最后，结合未来创新战略的发展趋势，Roberto Donà教授对未来商业发展的方向做出了预测。在市场竞争日趋激烈的今天，企业要想求得生存与发展，必须增强企业竞争优势，从提升企业的核心竞争力方面着手。随着经济全球化，各种贸易壁垒日益减少，企业竞争对手数量不断增加、规模不断扩大，企业必须未雨绸缪。企业要不断创新竞争方式和运作方式，形成核心能力的突破性进展，尽早确立核心能力的发展战略，实现企业核心能力的持续发展。

（文/王硕、图/王莹）

背景链接：

Roberto Donà is an academic and a business practitioner with a long experience in China. He is a Professor of Practice in Management at IBSS, the business school of Xi’An Jiaotong Liverpool University in Suzhou, where he serves also a co-director of the International Technology Transfer. He is also Honorary Professor at School of Innovation and Entrepreneurship of University of Chinese Academy of Science and Adjunct Professor at MIP Politecnico di Milano Graduate School of Business. Previously he has been a faculty member of SDA Bocconi School of Management and Bocconi University since 1990, Visiting Scholar (1996) and Visiting Professor (1998) at Stern School of Business (New York University) and Visiting Professor, Fudan University School of Management (2008-2010). Roberto has a strong international exposure having worked in Russia, Bulgaria, Argentina, USA and China. His fields of interested are on Internationalization and Innovation Processes in Asia and their managerial implications. Since the beginning of his career he worked also as management consultant for both domestic and international companies serving in several board positions. Currently is an Independent Director at Novena Global Healthcare Group (Singapore). He is also the Past President of the Association of the Italian Scholars in China (AAIIC).

国科大MBA“创新创业与企业实务训练营”依托金沙990活动大厅的教育资源、科研资源、产业资源，整合校外师资力量参与创新创业人才培养，邀请具有丰富创业实践经验的知名企业家、风险投资家、行业专家、资深教授和科研工作者等，共同组成教学团队，以理论讲授、经验分享、企业参访、创业诊断、项目路演等互动式、多元化的教学模式，开展以创新与创业领域为目标的教育和研究活动，旨在培养大批有创新精神和创业能力的复合型人才。